Empowering users with AI and AR technologies, Ezra transforms kitchen management. By offering personalized planning and monitoring of groceries, Ezra accommodates users' preferences and dietary needs, fostering an efficient, budget-friendly approach to food consumption. These features translate to significant cost savings and sustainable habits, enhancing users' overall lifestyle.
UI/UX
Branding
Figma
Midjourney
Branding
Figma
Midjourney
Client Background
Materials Zone is a startup that provides digital tools for material scientists and engineers to manage complex data. The company approached me to redesign its website to look fresh and modern without changing its established logo. The goal was to enhance the user experience and create a more professional online presence.
Project Goals
Update the Design: Create a modern and visually appealing website.
Improve User Experience: Simplify navigation for engineers and lab workers using the platform.
Ensure Functional Efficiency: Make sure the site supports complex data workflows effectively
Improve User Experience: Simplify navigation for engineers and lab workers using the platform.
Ensure Functional Efficiency: Make sure the site supports complex data workflows effectively
The Design Process
I researched user needs, focusing on navigation and workflow challenges, and reviewed competitors for differentiation. I created wireframes to simplify the user flow and prototypes to showcase the design. The visual update included modern colors, a clean layout, and subtle interactions for a professional look. I kept the logo intact while modernizing other elements for consistency.
Key challenges were keeping the logo while updating the design and simplifying data-heavy workflows. I redesigned the dashboard to make it more intuitive and user-friendly.
The result was a modern website with improved usability and enhanced functionality. Users found the site easier to navigate, leading to more engagement, while the brand identity remained strong and consistent.
Before
After
Brand Refresh
AI Illustrations
I created these illustrations using a combination of MidJourney and stock assets, ensuring they perfectly matched the client's vision and needs.
Thank You!
